I was listening to a podcast this morning and heard an interesting term referring to the Social Media Hangover that has been fatiguing customers engaging businesses through social marketing.
The marketer was discussing how the majority of marketers for business are utilizing brand and business social media including twitter, facebook, and flickr to spam brand related blogs and information into the sphere. Obviously, Businesses engaged in social media advertising are utilizing these efforts to increase branding and recognition – This is the goal of any marketing effort.
In order to be effectively engage customers through social media, businesses must figure out the magic mixture of education, promotion, and exposure. These three spices can be viewed as the soup of Social Media Optimization.
As a social media marketer, you need to educate potential and current customers about your brand while maintaining a value prop and staying noninvasive in your efforts. How does one do this? There is no real answer as every brand is different.
For the brands I maintain, I encourage marketers to tweet at least once a day, but no more than 5 times a day for a business with under 10,000 followers. In those tweets you need to distinguish what content is most important to push into the space.
Customers want engaging content that adds value. Make sure you offer something that readers will enjoy or you might lose another follower.