Redundant blog post starts now! Social Media and SEO have been on a collision course for the last two or three years. The Major search engines include social media results in real time on their SERPs. With the recent release of Google Plus and the +1 button showing up in almost all of google products, social will continue to play a larger role in SEO. The social and seo industries have merged into one cohesive marketing segment. There is no longer a way to differentiate between an SEO and Social expert and businesses need to keep this in mind when search for online marketing support.
How is your business utilizing social? are you just updating news, current events, and specials? Do you engage customers and answer questions? Are you providing keyword rich replies with links to quantitative content? By incorporating the same best practices for SEO into social you will see high conversions in terms of sales and followers.
- Engage Your Customers
- Provide Relevant Keyword Rich Content
- Cross Promote – Don’t Just Self Promote
- Assist Your Fellow Social-ites
- Link, Link, Link
- Update frequently (3-5 times a week minimum)
By following these bullets you will start to see real results with your social strategies and in doing so you will directly assist your SEO. Obviously this is very high level. You can be doing quite a bit more in terms of Video and other Social, but for a beginner these steps will definitely get you started on the right track.