I’d be late to the party if I were to say that “Video” is the next logical step in SEO strategy.  Industry experts and otherwise have been talking for over two years about the importance of video to drive traffic for websites.  As broadband speeds have increased at near exponential rates, media has become easily accessible at almost every level.  You can now watch netflix on your phone.  Think about that for a second.  10 years ago, if someone would tell me that i’d be watching HD quality tv shows and movies on device more powerful than the computer I was currently using that fits in my pocket I would have thought they were insane.

With the copious amounts of broadband streaming across the world, video consumption is the logical choice, and with that, youtube has quietly become the second largest search engine in the world.   Want to learn how to play guitar? you could google it, or you could use youtube and find countless tutorials for all your favorite songs.  The same thing goes for cooking, drawing, fixing your car, computer, or air conditioner.  Youtube has quickly become one of the primary sources for instruction, entertainment, or anything else.

With this growth, Google has (along time ago) started including relevant video content in search results if a video would be helpful in the results.  Knowing this, a clever SEO could start properly tagging videos with relevant keywords and use the videos to boost their brand above the fold on the SERP without needing to have their webpage showing up organically.  If done properly, the video and landing page could work in tandem to garner amazing SEO results.  Video SEO is the next logical step in the ever changing algorithms.  By providing great quality content, through video, social, or organic, everyone will win.