Over the past few years, I’ve made a little name for myself working with businesses on incorporating KML files with GEO sitemaps.  This practice is very beneficial for microsites wanting to incorporate multiple locations on a single google map for SEO or PPC campaigns.  I have previously blogged about this and provided step by step instructions on how to incorporate it.

Using Google’s proprietary KML format, developers were able to incorporate relevant data into listings including phone numbers, address, images, or anything else.

Google recently adjusted their policies to remove a lot of the boost associated with these practices.  It is still possible to incorporate certain data points, but the gains we’ve seen over the past few years using this secret are no longer possible.

Time to find a new way to include these details in landing pages.