I was listening to a podcast earlier today and unfortunately I forgot exactly which podcast it was, so if you know where this quote comes from please let me know. One of the hosts was discussing how online marketers and analysts are constantly measuring statistics through google analytics, omniture, or another web analytics tool.

This concept of measurement has become a convoluted dilemma as we march into 2011.  More and more companies are utilizing web tools such as Google Analytics, Omniture, and the fossilized urchin analytics to measure web traffic.  Some companies have even started tracking conversions, funnels, and other metrics within their chosen platforms to measure online success.

The real question is, what are your keys to internet success?

3 Questions you need to ask to be successful in online tracking

Are you trying to brand your website through internet marketing?

Are you trying to engage lead generation for your sales force?

Are you trying to offer customer service or special offers through your website and social strategies?

By asking yourself these simple questions, you can start to figure out what you need to be measuring, how it needs to be measured, and how you can gauge success in your online goals.  I plan on writing about this more, but make sure to take some time and ask yourself these questions.  I think you’ll be surprised about what you need to focus on vs. what you’re focusing on currently.

More to come soon.