Analytics software is a vital tool for any online company.  Luckily, the folks down at Google created an amazing toolset for FREE!  Google Analytics is incredible.  While there are other web analytical tools available online, they can be avoided because Google is just that good. 

Why do you need Web Analytics Software?

Analytics tools allow you to find out an amazing amount of information about who’s coming to your site.  Once the system is set up, you can track everything from number of unique visitors to how people have come to your site.

For instance, with google analytics installed on my other blog, I can find out what percentage of traffic is coming from referred websites like Digg and reddit.  I can also find out the average time spent on my website and see which articles are the most popular.  With that information, I can customize my future blogs to maximize traffic.  On top of that, I can find out which keywords people are using to come to my website.

 For the sake of explanation,  I have included this sample screenshot of the Google Analytics Dashboard. 

From this example, you can see a graph showing the average time people spent on this particular website.  If you were to click the links on the left, you could see similar graphs with their respective breakdowns. 

As you move down the page, the information gets more complex when further breaking down the information.  As you can see, this is a very comprehensive program that can provide an amazing amount of information.  With this information, you can optimize your website to generate more traffic – which in turn will generate more revenue.

Google also continually updates this product.  New Features are always being added to help you get more out of your websites.

 

If you do not have this system installed for your website, I highly recommend setting it up today!

 

http://www.google.com/analytics/