About Malachi Threadgill


Connect with me on Google+ My name is Malachi Threadgill. I am currently an internet marketing expert for a telecom here in Dallas, TX. In my free time I absorb SEO, SEM, and Social like a sponge. Here I will discuss my thoughts and opinions related to my hobbies. I may even toss in some discussion of music, film, sports, and games from time to time if something really stands out.

Posts by Malachi Threadgill:

Job Board SEO – some thoughts

A few years ago I had the pleasure of briefly working for an amazing startup “job board.”  They are a niche job posting site focusing on high-end analytics jobs.  I truly enjoyed my brief stint with the company. I joined this company with aspirations of expanding my skillset with a focus on sales.  While I was moderately successful in helping the company achieve their sales numbers, I found myself being more useful offering ideas on SEO and marketing.  After about half a year, I came to terms with the fact that I would never be truly comfortable cold-calling and smile and dialing and parted ways with the company.

Although my stint with this company was brief, I was and am lucky enough to call all the employees and owners my friends.  To this day, I still assist the founders from time to time with recommendations and strategy to help point them in the right direction.

That’s just a little back story to the real reason I am posting today.  My friend shot me a message with a unique issue that I honestly found very intriguing.  This board has hundreds of recruiters and business posting jobs on their board at a time.  After each position is filled, it must be taken down, and the page must be expired.  What is the best way to handle the pages once they expire? Do you take them down with a 404, 301, or a custom this job has been filled page?  I highly recommended avoiding the 404.  I think that is the worst way to handle the response.  I am also a little finicky about the 301 redirect, but this was my first thought.  The final thought was to create a new page saying something like “this job is filled, but please check out the following similar jobs” and post a table with current similar jobs on the site.

I am not sure how this current Lose Weight Exercise will play out, but I am still researching some other methods and plan to suggest some more A/B testing, but it is obvious that their rankings are hurting.  They also may have gotten a little grief from the google #panda / #farmer update.  Which is also unfortunate because they’re not scraping content, all jobs are posted by companies, recruiters, or representatives.  Needless to say, this is my first post with more questions than advice.  I will post again next month with results from these events.

mac bandwagon jumper – part 1

I never thought I would say this… I am officially on the bandwagon to apple town. In full disclosure, I unknowingly started my journey to apple fandom 2 years ago when I purchase my first iPhone 3G. At the time I was completely blown away by the functionality this new device could offer.  I could download apps, play games, check my facebook, and drop calls…. oh and listen to my music.  Other than the network issues with ATT, I was in bliss.  The iPhone opened my world up with the ability to connect and interact with my friends at a whole new level.  I could now go to dinner with a group of buddies and completely ignore them while sitting at the table playing fieldrunners, angry birds, or flight control.  At first my friends would mock my disregard for companionship in public for my iPhone, but they soon would learn as they fell one by one into their addiction to the iPhone.  Soon we’d be a group of 4-8 people sitting at a bartop completely ignoring eachother while we engaged our devices to interact with friends not present.

The love affair with my new toy had begun.  For some reason, I found myself beginning to follow apple news and watching liveblogs from apple events on gizmodo and engadget.  I was excited about the 3GS, but decided to pass and wait for the iPhone 4.  As momentum and press built for the iPhone 4, I was completely hooked.  I followed the 4 leak story on a daily basis and was waiting for my chance to get my hand on the device that would redefine my redefined phone experience.    The 4 launched with mixed reviews from the antenna issues that “plagued” the iPhone 4.  I decided it would be in my best interest to wait a few months to see how the devices issues would play out.  Steve Jobs went on the TV and told everyone not to worry – good enough for me.  I had one problem… my phone was working fine.  There was no reason to upgrade.  A week before my 28th birthday (which would also be my first trip to vegas) I was in luck.  My phone magically stopped charging.  Instead of taking my 3G to one of the hundreds of “iPhone repair shops” popping up throughout the metroplex, I knew it was time for an upgrade.  Now, I was presented with a new issue.  Every single retailer was sold out.  For the first time in as long as I can remember I was without a phone.  For 5 days I was literally the most disconnected I had been since the late 90’s when I officially “cut the cord” and removed my landline permanently.  I’d be lying if I didn’t say it was a difficult period.  The first two days were the worst.  Checking facebook 10+ times a day was interrupted.  Texting my girlfriend and other friends was impossible.  To talk to anyone required access to my girlfriends cellphone, which she gladly supplied in the evenings.

24 hours before my trip, I heard a rumor that a few Apple Stores in DFW received shipments of the iPhone 4.  My Girlfriends cousin had received hers, and I was destined to find mine.  My first and last stop was the Apple Store in Northpark Mall (the same location of Dez Bryants recent troubles.)  I could now take my trip reconnected to my friends, family, and facebook, all in HD. Needless to say, my trip was a blast.  My friends were all amazing, and I had the opportunity to record our misadventures in 720p.  I downloaded and remixed video and pictures from the trip on the fly with a new app called iMovie.  I felt like a regular J.J. Abrams at this point.  It was amazing uploading high-quality video and photos of my friends and I, all set to the beat of Kanye West, without sitting at the keyboard once.  Steve Jobs was definitely on to something.

Shortly after my trip, Starcraft II came out, instead of buying the iPad, I upgraded my computer and found my long lost love for the Blizzard RTS.  The fall remained calm and my satisfaction with the iPhone remained at an all-time high.  I had no qualms paying between .99 and 1.99 for apps on a weekly basis.  My library of games and entertainment on my mobile device was growing steadily.  Then, I started hearing rumblings for the iPad 2….

More to come shortly.

Too Much Social Media? Part 1

Is it possible for a company to engage in too much social media?

This is a tough question, but a simple answer would be, “yes.” A company can quickly spiral into a social media tailspin if proper planning and implementation isn’t done.  Off the top of my head I can name almost 10 popular social media outlets including: blogs, tumblr, posterous, facebook, twitter, youtube, linkedin, foursquare, gowalla, myspace (jk 😀 ), and there are plenty more.  One day this list will be completely out of date as new ideas shift and mold this new era of online advertising.

There is absolutely no practical reason for any company to engage in social media unless you have a war room with multiple bloggers and social media experts full time on staff.  If you’re a small business putting your foot in the water to see if its warm before jumping in, believe me when I say the water is warm and come on in.


Your first step into social media for 2011 should be creating a facebook page for your business.  By doing this, you will reserve your name on facebook and even if you dont do anything with it for the time being, no other company can snatch this up.  Companies are grabbing up facebook names much quicker than companies were even grabbing domain names in the 90’s.  By reserving your name now, you can avoid worrying about it in the future.

Additionally, take a quick look at other forms of advertising.  more and more companies are referring customers to their facebook page in advertising before sending them to their home page. They want to be followed via facebook so they can push content to their customers in the future.  This is vital for your online marketing success.  If you were to go to a company website, there is no guarantee that you’ll ever return.  By becoming a fan or friend on facebook.  They gain access to being able to advertise in the future.

Add a facebook link to every page on your website (usually in the header or footer

In a nut shell, facebook is a non invasive way a business can engage potential and returning customers to help grow your business through many other forms of advertising.


Okay, so you have your facebook page reserved and your family and friends have started following you.. It’s now time to create a blog.  It is important to have the blog running through your domain.   After creating a blog, you can provide up to date content about your business. You can talk about local events, concerns, causes, etc. You can really do whatever you want with your blog. But you’re creating fresh content that will be featured on your website.  This will tell the search engines to keep coming back to see what has changed, and it will also provide content to start updating your facebook with updates about your company.  You are now using your blog and facebook in tandem and have made a big step into your social media presence.

It is very important to remember that once you create a blog, it is vital to continue to update your blog at least once a month no matter what. I recommend updating your blog at least once a week, but in the beginning you may not have enough time to do this on a regular basis.   If you don’t update at a minimum of once a month it is more beneficial to avoid having a blog all together.  Inconsistent, outdated, or rarely updated content is worse than no content at all.  Your website will look like an impractical unreliable ghost town, and can hurt your business prospects.

Add a Blog link next to your facebook links


Okay, you have your blog and facebook.  People are following you and you’re updating content weekly.  You’re seeing growth of 1 to 2 followers a week and a couple people are ‘liking’ your posts. Now its time to go out and buy an inexpensive Video Camera and post some videos.  Videos are very very hot in the SEO and Social landscape right now.  Google loves videos and gives preferential treatment to this content and you can leverage Youtube as a social source for products.   I recommend creating a short video (60 – 90 seconds) once a month talking about a product, service, or anything your company offers.  Focus on value, and create a sense of expertise within your industry.  You can now edit these videos for free with included software on a mac or pc.  Do a couple takes, splice together a short spot and put it on youtube and link to if from both your blog and facebook.  It doesnt have to be perfect, but it will still get much more exposure than anything you’ve blogged thus far.   The followers will start flowing in.

If you have capital, I recommend going through a video production company. Spend a day and tape as many videos as possible 5-10 at least.  then update bi monthly or monthly and watch the visits start trickling in.

Add a youtube link next to your social links

I will discuss twitter and linkedin and some final strategies early next week!

What you measure depends on your business goals

I was listening to a podcast earlier today and unfortunately I forgot exactly which podcast it was, so if you know where this quote comes from please let me know. One of the hosts was discussing how online marketers and analysts are constantly measuring statistics through google analytics, omniture, or another web analytics tool.

This concept of measurement has become a convoluted dilemma as we march into 2011.  More and more companies are utilizing web tools such as Google Analytics, Omniture, and the fossilized urchin analytics to measure web traffic.  Some companies have even started tracking conversions, funnels, and other metrics within their chosen platforms to measure online success.

The real question is, what are your keys to internet success?

3 Questions you need to ask to be successful in online tracking

Are you trying to brand your website through internet marketing?

Are you trying to engage lead generation for your sales force?

Are you trying to offer customer service or special offers through your website and social strategies?

By asking yourself these simple questions, you can start to figure out what you need to be measuring, how it needs to be measured, and how you can gauge success in your online goals.  I plan on writing about this more, but make sure to take some time and ask yourself these questions.  I think you’ll be surprised about what you need to focus on vs. what you’re focusing on currently.

More to come soon.

Malachi Threadgill

For over a decade, I have been working with a variety of businesses on SEO, PPC, and other Inbound Marketing techniques. My goal has always been to accomplish marketing objectives by maintaining inbound marketing best practices while implementing cutting-edge technologies. By remaining vertical agnostic, I have honed my skill-sets across various industries and have a strong affinity for the art of conversion tracking and providing a measurable ROI for the companies I have helped.

After realizing that the odds of becoming an ‘imagineer’ for Disney were very low, I found a new passion Web and Graphics design. After finding my calling in inbound marketing, I have taken on many projects ranging from logos for small start-ups to being a project manager for a million dollar e-commerce web site.

I act as the primary Internet Marketing Consultant in terms of SEM, SEO, PPC, and social media on all projects with a focus on analytics and measurable quantitative results.



Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
SEO ROI and Business Intelligence
Google Analytics
Omniture Analytics
Webtrends and Usability
Search Engine Marketing (SEM),
Social Media Marketing
Lead Generation
User Experience (UX)

Search Engine Optimization Consulting – Dallas, TX

Consulting for search engine optimization (SEO) can be a daunting task.  In order to be a good consultant in any industry, you must first properly set expectations.  It is going to be a much healthier relationship with potential and recurring clients if your goals are outlined and well described from the outlet.

About 8 months ago I left SEO consulting behind here in Dallas.  I Decided to focus my efforts full time working for a telco at the INFOMART.  I have to say that this has been a very pleasurable experience and I hope to continue my relationship with this company for a long time to come.  By taking a risk and leaving my consulting role, I have learned many new skills outside of Search Engine Marketing and Optimization and have a much wider marketing skillset that has expanded in to print and media buys.  I love the challenge of learning something new, but my number one joy is still seeing the pages I create or help optimize showing up on the first page of a google SERP.

Remember when choosing the right SEO for your website or company to work with someone  you trust and can relate to.  Avoid blackhat shops or anyone who makes guarantees or sets unrealistic timetables.  SEO and SEM are quantitative processes that don’t change over night.  Patience with SEO and all business is a virtue.

I am also working on a couple new and exciting projects that I hope to discuss more in the future on this blog.  I want to see if some new techniques in SEO are favorable to the Google Instant search while still implementing long-tail.

Social Media Hangover and Optimization

I was listening to a podcast this morning and heard an interesting term referring to the Social Media Hangover that has been fatiguing customers engaging businesses through social marketing.

The marketer was discussing how the majority of marketers for business are utilizing brand and business social media including twitter, facebook, and flickr to spam brand related blogs and information into the sphere. Obviously, Businesses engaged in social media advertising are utilizing these efforts to increase branding and recognition – This is the goal of any marketing effort.

In order to be effectively engage customers through social media, businesses must figure out the magic mixture of education, promotion, and exposure. These three spices can be viewed as the soup of Social Media Optimization.

As a social media marketer, you need to educate potential and current customers about your brand while maintaining a value prop and staying noninvasive in your efforts.  How does one do this?  There is no real answer as every brand is different.

For the brands I maintain, I encourage marketers to tweet at least once a day, but no more than 5 times a day for a business with under 10,000 followers.  In those tweets you need to distinguish what content is most important to push into the space.

Customers want engaging content that adds value.  Make sure you offer something that readers will enjoy or you might loseWeight Exercise another follower.

Online SMB Reputation Management

Reputation Management is the practice of monitoring and managing the opinions and information that that are posted about your company on the Internet. It is a developing practice but vital for long-term success for online marketing. By utilizing available tools, companies have the ability to interact directly with what customers are saying about them and fix potential problems from the outset. Trendistic and Google Alerts are primary tools that can help cast a wide net for reputation management include.

Trendistic is a fantastic tool for monitoring communication on twitter. Many customer concerns and reviews are communicated on social networking sites like twitter. By utilizing Trendistic, companies can monitor everything posted about them immediately. By monitoring these posts, companies can react and respond immediately to the concerns of a disgruntled customer and generally change a potentially negative situation into a positive. This not only helps customer retention, but also assists in priceless branding that other customers and prospects will see.

Google Alerts is much more sophisticated and broader in scope. Google Alert lets you establish your search terms, frequency to receive reports and then it literally “Monitors the web for interesting new content related to your company name, products or even competitors.” This tool is invaluable for reputation management efforts. You can now monitor what is posted about a particular search term or set of terms on any website indexed by Google. Additionally, a direct link to the sites for responses is provided. By directly addressing the source, you can insure that your image or messaging is positioned properly. Google Alerts is particularly good for monitoring industries as a whole such as SIP Trunking, VoIP or IP Communications. You can track keywords like “Business VoIP”, “Hosted PBX” or “Broadvox” and receive daily updates to what is posted across the web.

By incorporating these tools to monitor what is posted about your company or products, you can then engage in communication to resolve negative hits to your online reputation. For example, if a customer has a bad experience or misunderstanding with a sales rep and posts a tweet or blog post online, you are quickly notified, and, by accessing the post, communicate directly with the disgruntled customer. Through Twitter, you can reply directly to tweets and open a dialogue to get situations resolved. You can respond and point the person who is upset in the right direction for resolution. For blogs, you can leave a comment or send an email to address any negative comments. And for larger corporate sites, you can usually contact the editor or publisher and work to influence a negative article or opinion. For the most part, publishers will not post negative information without contacting the business in question for a response, but it is still important to keep an eye on all websites to for the few surprises.

Remember, the majority of people only vocalize their opinions when they are negative. It is a lot more common for an upset customer to post comments than a satisfied one. By communicating directly with customers about their concerns, you may change a negative comment into a positive review. Broadvox has had success using these tools to correct information, address partner concerns and positively engage our customer base. Please add this effort to your SEO, SEM and GEO targeting efforts. It is through the integration of each of these efforts that you will gain the greatest benefit of Internet marketing.

Social Media for SMB

Social media has helped revolutionize the way people connect in unforeseeable ways. 10-15 years ago archaic chat boxes peppered AOL accounts as users began interacting with unknown counterparts in the online space. Today, users utilize their phones, laptops, or tablets, to give their friends and followers up to the second information from anywhere in the world. In other words “Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.”

As Social Media has moved into the main stream, businesses have been finding ways to monetize these tools to increase retention and customer interaction. It is now desirable to have a presence on multiple social media services including Facebook, twitter, flickr, LinkedIn, and YouTube, in order to respond to opportunities and concerns that may arise from customers and partners. Broadvox has established presence on all of these sites to support our product offering and sales. These media services allow unobtrusive access to our clients to let them know the goings on of Broadvox and details pertaining to new products or updates without spamming their inbox with emails.

Our endeavor into the social landscape is still very experimental. We are continually testing new services and new ways to utilize these platforms to increase our advertising and market share. We have found that twitter, LinkedIn, andYouTube offer the best access to provide information about the company to our VARs and customers. These 3 websites provide a great avenue for information distribution and interaction. We have also seen success using Facebook, butFacebook is inherently geared to avoid the business to consumer interaction. I anticipate in the coming months that Facebook will make major changes to their platform in order to allow businesses greater access to their customer base. In order to compete with the upcoming Google me social media product, Facebook will have to find new ways to monetize their brand and customer interactions. By allowing businesses greater direct access to their database, they will be able to stay competitive with Google’s ambitious venture into social media.

Part of the new landscape for any online marketing plan has to have a substantial investment in time and energy for social media. It is the most direct way for you to reach your customers at a personal level.

SMB SEO – Search Engine Optimization


Over the last decade, broadband speeds have allowed businesses and consumers to connect in new unimaginable ways. With a simple search on Google, customers have gained unparalleled access to any information they are seeking – both good and bad. This week, I will take a step back from discussing IP communications and focus on the ever-expanding industry of online marketing.

Search Engine Optimization (SEO) is the process of tweaking and adjusting content to make your website more “search engine friendly.” This capability set has been around for quite some time but has recently grown in importance as companies realize the value of high search rankings for related keywords. Showing up on the first page of a Google, Bing, or Yahoo search provides your company prime real estate to connect with potential customers. Additionally, by leveraging SEO GEO targeting tactics, businesses can target customers locally or regionally based upon their business presence.

Years ago, people viewed SEO as a secretive and manipulative process where individuals could game the “system” and implement questionable tactics to maneuver websites to the top of the rankings. This was a false perspective. Google and the other search engines actually encourage companies to use SEO best practices in website design. By implementing certain techniques, businesses help increase usability and standardize web search, which creates a better experience for anyone searching for information. A quick example of this includes using an alt=”” tag when placing an image online. The alt text for images enables a company to describe the image, which is important for text-based browsers or browser readers for the blind. Without the alt description tag, there would be no way for the search engine to know what the image is.

Finally, in the arena of SEO, Google is very important. Globally, Google has an 84.8% market share and 65% in the US. Bing is on the rise, but your best bet at achieving strong SEO results is to focus your efforts on Google.